Editor's pick
Your brand voice isn't a list of adjectives.
A useful guide helps someone write the next sentence. Start there.
Brand voice6 min read
Read the story
Journal
The Journal.
Ideas for brands with a point of view.
All articles
9 articles
Brand voice6 min read
Your brand voice in two languages.
Why a translated post keeps the words and loses the voice, and what to do instead.
Analytics5 min read
Analytics that change the next post.
Pick the question before the metric, give each reader their own view and treat a pattern as something to test.
Brand voice6 min read
One voice, many writers.
How to keep a brand sounding like itself when the owner, staff and an agency all write for it.
Planning4 min read
A content pillar needs a job.
Build recurring themes around customer questions, not a list of things to post.
Collaboration4 min read
Give feedback the next writer can use.
A practical way to turn “make it more us” into a clear decision on a draft.
Brand voice5 min read
Write down what your brand never says.
Why a list of words and promises to avoid shapes a voice faster than adjectives do.
Publishing4 min read
Before you schedule, check what can change.
Keep changing prices, booking details and campaign decisions attached to the posts that use them.
Brand voice5 min read
The tone changes. The voice stays.
How one brand can sound right in a welcome, an apology and a price change, and still sound like itself.
Brand voice6 min read
Your brand voice isn't a list of adjectives.
Turn tone-of-voice adjectives into decisions a writer can actually use.
Give your next post
something to work with.
Join the waitlist and we'll get in touch when beta access is available.