Kanso for florists

Social media for florists,
as fresh as the flowers.

Your flowers change every week, and so do the dates people remember at the last minute. Kanso keeps what is in season, what it costs and when it can arrive in one brief, and plans posts around the days that sell.

See a campaign come together
Example businessWWildstemFlorist
WwildstemDraft
Florist's scissors on an old gardening book, among pink zinnias on a wooden table

Peach roses, white carnations, a little fern. Nobody will know it was today.

What changes
for florists.

  • Plan around the dates that sell.

    Valentine's, Mother's Day, weddings in June. Campaigns start early enough to be seen, not on the morning itself.

  • Keep the cut-off time right.

    When delivery times or prices change, Kanso marks every draft that still quotes the old ones.

  • Show the bouquet, not a stock photo.

    Photos of real arrangements sit in Media Library, ready for the post the day they are made.

WWildstemBrand Brain

Brand brief

A little more like us.

  • Audience

    The last-minute giver

    Remembered the date today and needs flowers that look planned.

    Owner's note

  • Content pillar

    Made for today

    Show what is fresh this week and how fast it can arrive.

    Owner's noteWebsite

  • Brand voice

    Warm and unhurried.

    Name the flowers. Never guilt anyone for being late.

    Approved by the team

Every line keeps its source.
Example businessWWildstemFlorist

01Start with what you have

The pieces
are already there.

The words your team uses. The details customers ask about. The things you would never say.

Bring them into the same place. Give each source a role before it shapes a post.

Keep files with their terms in Media Library
wildstem.example
WildstemBouquetsWeddingsOrder

Flowers for the day you remembered.

Seasonal bouquets, delivered the same day.

Order a bouquet
Business context
MH

Maya Holt

Florist and owner

Tue, 18:42

“Half our orders come in after 3 pm, from someone who has just remembered.”

0:09
Audience insight
Hands holding a bouquet of peach roses and white carnations wrapped in kraft paper

peach-bouquet.jpg2.4 MB

Visual

Illustrative materials for a sample campaign.

A website, an observation and a photograph.01 / 04

The right feedback.
In the right place.

Send your client one link. Let them see the work, point to what needs changing and approve the version they mean.

Review RoomWildstem
Awaiting review
WwildstemInstagram post
Hands holding a bouquet of peach roses and white carnations wrapped in kraft paper Click the photo to pin a comment

Order a same-day bouquet.

You are reviewing as Maya, the client.

Try it: this preview is interactive. Nothing is sent or published.

More about Review RoomApproved? Give it a date in Scheduling

The details behind
each part of the work.

Brand knowledge, put to work

The audience you know. The words you would use. The claims you can stand behind. Keep them together, ready for the next post.

Explore Brand Brain
WWildstemBrand Brain

Brand brief

A little more like us.

  • Audience

    The last-minute giver

    Remembered the date today and needs flowers that look planned.

    Owner's note

  • Content pillar

    Made for today

    Show what is fresh this week and how fast it can arrive.

    Owner's noteWebsite

  • Brand voice

    Warm and unhurried.

    Name the flowers. Never guilt anyone for being late.

    Approved by the team

Every line keeps its source.

Questions from
florists.

Your next post
starts here.

Join the waitlist and we'll get in touch when beta access is available.