Kanso vs Sprout Social
Sprout Social is a full suite for large social teams: publishing, inbox, listening and reports, priced per person. Kanso is smaller on purpose. It does the work of making posts for brands, from the brief to the client's yes, and prices by brand.
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What each tool is built around, what it costs and who can work in it.
| Kanso | Sprout Social | |
|---|---|---|
| Built around | A brief of your brand: who you write for, how you sound and what is true. Every plan and draft starts from it. | An all-in-one suite: publishing, a shared inbox, listening, review management and reports. |
| Pricing | Per brand, from $29.99 a month, with every channel and every feature included. Free during the beta. | Per seat a month, billed yearly: Standard $199, Professional $299 and Advanced $399. Listening and premium analytics cost extra. |
| Team and approvals | Reviewers open one link, comment on the exact line or image and approve a version. No account, on every plan. | Every person who works in Sprout is a paid seat. Roles and approval workflows for large teams. |
| Brand knowledge | Facts, offers and voice kept with their source. Drafts that quote an outdated fact are flagged before they go out. | AI Assist drafts posts and replies, with more of it on higher plans. |
| Publishes to | Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, and Bluesky. Every network in every plan, at no extra cost. | The major networks, plus Google Business Profile and review sites. |
Sprout Social: prices and plans from its own pricing page, checked October 2026. Prices in US dollars.
01Start with what you have
The words your team uses. The details customers ask about. The things you would never say.
Bring them into the same place. Give each source a role before it shapes a post.
Keep files with their terms in Media LibrarySunday lunch. Bring everyone.
Book a tableAnna Carter
Owner
“It's always the same person who ends up cooking for everyone.”
sunday-table.jpg2.4 MB
Illustrative materials for a sample campaign.
Send your client one link. Let them see the work, point to what needs changing and approve the version they mean.
Click the photo to pin a commentBring the family. We'll take it from here.
Try it: this preview is interactive. Nothing is sent or published.
Join the waitlist and we'll get in touch when beta access is available.