Kanso vs Metricool

Kanso or Metricool?
Numbers, or a brief?

Metricool is an affordable way to schedule posts and see the numbers of many brands in one place. Kanso starts from what each brand is, so the posts it helps plan, write and approve have a reason behind them.

See the comparison
See it for a business like yours
MMetricool starts from analytics and a calendar

Mon, 9:00In the queue

Join us for a wonderful Sunday lunch with the people who matter most.

Kanso starts from a brief of your brand
Approved by Anna

Sunday lunch. Someone else's dishes.

  • ForThe family organizer
  • VoiceWarm, with a dry wit.

Point by point,
side by side.

What each tool is built around, what it costs and who can work in it.

KansoMetricool
Built aroundA brief of your brand: who you write for, how you sound and what is true. Every plan and draft starts from it.Analytics and scheduling: a calendar for every brand, reports, competitors and ad results.
PricingPer brand, from $29.99 a month, with every channel and every feature included. Free during the beta.By number of brands: a free plan for 1, Starter from $20 a month billed yearly for 5 brands, Advanced from $53 for 15. X is a paid add-on.
Team and approvalsReviewers open one link, comment on the exact line or image and approve a version. No account, on every plan.Team members and post approval from the Advanced plan. Starter is for one person.
Brand knowledgeFacts, offers and voice kept with their source. Drafts that quote an outdated fact are flagged before they go out.An AI assistant writes captions, with a few credits a month on lower plans.
Publishes toInstagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, and Bluesky. Every network in every plan, at no extra cost.Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, Bluesky, Google Business Profile and Twitch, with X as an add-on.

Metricool: prices and plans from its own pricing page, checked October 2026. Prices in US dollars.

Pick the one
that fits the work.

Metricool fits better if

  • You need detailed numbers, ads and competitors included, more than help with writing.
  • You run many small brands on a tight budget and the free or Starter plan is enough.
  • You also post to Google Business Profile or Twitch.

Kanso fits better if

  • Clients approve posts by link, without joining your team.
  • Drafts should start from each brand's facts, offers and voice.
  • You plan campaigns around a goal and want to see what each one needs.
Example business

01Start with what you have

The pieces
are already there.

The words your team uses. The details customers ask about. The things you would never say.

Bring them into the same place. Give each source a role before it shapes a post.

Keep files with their terms in Media Library
tavolino.example
TavolinoMenuOur storyBook

A place at our table.

Sunday lunch. Bring everyone.

Book a table
Business context
AC

Anna Carter

Owner

Tue, 18:42

“It's always the same person who ends up cooking for everyone.”

0:09
Audience insight
A Sunday lunch table with pasta, bread, olives and white wine

sunday-table.jpg2.4 MB

Visual

Illustrative materials for a sample campaign.

A website, an observation and a photograph.01 / 04

The right feedback.
In the right place.

Send your client one link. Let them see the work, point to what needs changing and approve the version they mean.

Review RoomTavolino
Awaiting review
TtavolinoInstagram post
A Sunday lunch table with pasta, bread, olives and white wine Click the photo to pin a comment

Bring the family. We'll take it from here.

You are reviewing as Anna, the client.

Try it: this preview is interactive. Nothing is sent or published.

Kanso or Metricool:
questions.

Start from the brand.
The posts follow.

Join the waitlist and we'll get in touch when beta access is available.