Kanso for real estate

Social media for real estate
that describes the home.

Every listing says “stunning.” Kanso helps you say what a home is actually like, keeps its price and availability current, and makes sure the owner has agreed to every picture.

See a campaign come together
Example businessPPortico HomesEstate agency
PporticohomesDraft
An agent showing a couple the view from an apartment window

The light in the photos is real. Come at four and see for yourself.

What changes
for real estate.

  • Say what the listing leaves out.

    Light, noise, storage, the street. Build posts around what a buyer asks at the viewing, in words they would use.

  • Keep prices and availability current.

    A price change or a sale updates the fact once. Drafts that still quote the old figure are flagged before they go out.

  • Post only what the owner has agreed to.

    Each image carries who gave permission and for which channels. The owner can review and approve a post through one link.

PPortico HomesBrand Brain

Brand brief

A little more like us.

  • Audience

    The careful first-time buyer

    Wants the real picture before giving up a Saturday.

    Owner’s note

  • Content pillar

    What the listing leaves out

    Light, noise, storage and the street outside.

    Owner’s noteWebsite

  • Brand voice

    Plain and precise.

    Say what the home is like. Leave out “stunning” and “rare opportunity.”

    Approved by the team

Every line keeps its source.
Example businessPPortico HomesEstate agency

01Start with what you have

The pieces
are already there.

The words your team uses. The details customers ask about. The things you would never say.

Bring them into the same place. Give each source a role before it shapes a post.

Keep files with their terms in Media Library
porticohomes.example
Portico HomesHomesSellingContact

Homes, described honestly.

Sales and lettings in the old town.

Book a viewing
Business context
EN

Ewa Nowicka

Founder

Tue, 18:42

“Buyers decide in the first minute, then spend an hour looking for a reason not to.”

0:09
Audience insight
A bright living room with a curved sofa, tall windows and a herringbone floor

living-room.jpg2.4 MB

Visual

Illustrative materials for a sample campaign.

A website, an observation and a photograph.01 / 04

The right feedback.
In the right place.

Send your client one link. Let them see the work, point to what needs changing and approve the version they mean.

Review RoomPortico Homes
Awaiting review
PporticohomesInstagram post
A bright living room with a curved sofa, tall windows and a herringbone floor Click the photo to pin a comment

Pick a viewing time this week.

You are reviewing as Ewa, the client.

Try it: this preview is interactive. Nothing is sent or published.

More about Review RoomApproved? Give it a date in Scheduling

The details behind
each part of the work.

Brand knowledge, put to work

The audience you know. The words you would use. The claims you can stand behind. Keep them together, ready for the next post.

Explore Brand Brain
PPortico HomesBrand Brain

Brand brief

A little more like us.

  • Audience

    The careful first-time buyer

    Wants the real picture before giving up a Saturday.

    Owner’s note

  • Content pillar

    What the listing leaves out

    Light, noise, storage and the street outside.

    Owner’s noteWebsite

  • Brand voice

    Plain and precise.

    Say what the home is like. Leave out “stunning” and “rare opportunity.”

    Approved by the team

Every line keeps its source.

Questions from
real estate.

Your next post
starts here.

Join the waitlist and we’ll get in touch when beta access is available.