Sunday lunch. Someone else’s dishes.
Content Creation
The words matter.
So does the reason.
Start with a brief that knows the brand. Shape the opening, check the claims and keep the details that make the post worth reading.
See it for a business like yours
One edit.
A different feel.
A familiar detail does more than another adjective. Apply a suggestion or edit the text yourself, and watch the post change.
TTavolinoInstagram caption
- Audience
- The family organizer
- The post’s job
- More Sunday bookings
- Voice
- Warm, with a dry wit.
Three edits, each with a reason
The opening
Choose words that fit the brand.
Join us for a wonderful Sunday lunch with the people who matter most.Sunday lunch.Use the everyday detail. Keep the punchline short.
The audience
Use the detail they recognize.
Discover an exceptional experience designed around you.Someone else’s dishes.A proper lunch together, without a day of preparation.
The fact check
Leave unconfirmed claims out.
Book your table online today.Bring the family. We’ll take it from here.This has not been confirmed. Keep the invitation without the unsupported promise.
Join us for a wonderful Sunday lunch with the people who matter most. Discover an exceptional experience designed around you. Book your table online today.
Choose what the photo says
Try it: the suggestions are prepared examples, not generated from your text. Nothing is saved, sent or published.
01The work before the words
A stronger draft starts
before the first sentence.
Bring the audience, the offer and the brand’s point of view into the brief. Keep them close enough to use while you write.
Adults aged 30–55
The family organizerA proper lunch together, without a day of preparation.
The person
Someone specific to write for.
A person in a real situation tells you more than “adults aged 30–55.” Write for that situation.
- 01Recognition
- 02Proof
- 03InvitationThis draft
The purpose
A job for this particular post.
Recognition, proof or invitation. Know which part of the campaign this draft is carrying.
- Sunday lunch. Bring everyone.Website
- 65 zł per personConfirmed
- How should guests arrange their table?Open
The facts
Details you can stand behind.
A source for the offer. A confirmed price. A question left open when the answer is missing.
02Voice is in the choices
Keep the personality.
Write in the language.
Polish and English need their own rhythm, examples and turns of phrase. The idea can travel without taking every word with it.
- Tavolino
Your kitchen.
Off duty.EnglishWarm, with a dry wit.Use the everyday detail. Keep the punchline short.
- Tavolino
W niedzielę każdy ma wolne.
Niech kuchnia też.PolskiNaturalnie, po swojemuTen sam punkt wyjścia. Osobny rytm i dobór słów.
03The reason behind the edit
A better sentence today.
A useful lesson tomorrow.
A correction can suggest something worth remembering. Your team still decides whether it belongs to this campaign or the brand’s wider voice.
See how a lesson is kept in Brand BrainThe exampleAn edit in a draft
Join us for a wonderful Sunday lunch with the people who matter most.Sunday lunch. Someone else’s dishes.The proposalSuggested by Kanso
Use the everyday detail. Keep the punchline short.
It explains why the edit works. It stays a suggestion until someone with the right responsibility decides to keep it.
- AK
The team’s decisionAnna Kowalska
Kept for this campaignNot yet part of the brand voice
Finish the draft.
Keep the conversation going.
Ready for another pair of eyes.
- 01Recognition
- 02Proof
- 03Invitation
Why the posts belong together.
The goal, the audience and the job of each idea.
Explore
Join us for a wonderful Sunday lunch with the people who matter most.
Sunday lunch. Someone else’s dishes.
Content Creation
The idea becomes a draft.
Written from the audience, facts and voice behind the plan.
You’re here
- Version 2 approved1
- M
- T
- W
- T
- F
A few useful
answers.
From a useful brief
to words worth keeping.
Join the waitlist and we’ll get in touch when beta access is available.